About
Gideon Idah is a dynamic and results-driven Creative Director and Brand Strategist with over 6 years of experience transforming brand narratives and driving product success across diverse industries. A systems thinker, he excels at leading cross-functional teams, implementing innovative digital strategies, and delivering measurable impact in brand development, digital campaigns, and product lifecycle management.
Work
Lagos, Lagos State, Nigeria
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Summary
As Creative Director, provided strategic leadership and drove growth initiatives for ReBrandU Creative Innovations, managing client relationships and overseeing creative operations.
Highlights
Provided strategic leadership and oversight for all creative projects, ensuring high-quality deliverables and client satisfaction.
Developed and implemented growth strategies that identified new business opportunities and expanded market reach for the agency.
Fostered and maintained strong relationships with existing and potential clients, driving repeat business and new client acquisition.
Managed and mentored a creative team, optimizing workflows and enhancing overall team performance and project delivery.
Lagos, Lagos State, Nigeria
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Summary
Led brand strategy, social media management, and content creation for Kokri Branders, enhancing brand consistency and market performance for a diverse client portfolio.
Highlights
Developed and executed comprehensive brand strategies that consistently achieved business objectives and enhanced client market positioning.
Managed and maintained brand visual identity, messaging, and tone across all marketing channels for a vast clientele, ensuring cohesive brand experiences.
Conducted in-depth market research and performance analysis to identify brand strengths and areas for improvement, informing strategic adjustments.
Collaborated cross-functionally with design, marketing, and sales teams to ensure brand consistency and alignment across all initiatives.
Oversaw and optimized brand campaigns and promotions, maximizing impact and safeguarding brand integrity across multiple client projects.
Lagos, Lagos State, Nigeria
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Summary
Directed brand and social media strategies for Fitplus Healthcare, enhancing brand presence and driving promotional campaign success.
Highlights
Managed and maintained Fitplus Healthcare's brand image, identity, and messaging across all digital channels, ensuring consistent representation.
Developed and executed targeted brand strategies that aligned with business objectives, improving brand visibility and market perception.
Oversaw the implementation of digital campaigns and promotions, contributing to increased audience engagement and brand awareness.
Designed compelling graphics and motion visuals for social media, enhancing content appeal and audience interaction.
Education
Skills
Product Management
Product Strategy, Product Lifecycle, Requirements Gathering, Cross-functional Collaboration.
Brand Strategy & Communication
Brand Development, Brand Messaging, Brand Identity, Market Research.
Digital Media & Marketing
Social Media Management, Social Media Ads, Digital Campaigns, Content Writing, Copywriting.
Design & Creative
Web Design, Mobile Design, Graphics Design, Motion Design, Creative Direction.
Strategic Planning
Pitch Decks, Growth Strategies, Business Development, Client Management.
Campaign Management
Online Campaigns, Digital Project Management, Campaign Optimization.